To make progress towards their sustainability goals at the four-day tournament, which ran from August 18 to 21, the AVP worked with WM to track greenhouse gas (GHG) emissions, used renewable energy to power some functions of the tournament, and implemented single-stream, plastic bags and film, and food waste recycling initiatives. In addition, WM activated a comprehensive fan engagement strategy meant to educate about the pillars of recycling right: know what is recyclable, keep food and liquid out of the recycling bin, and place recyclables loose into receptacles instead of in bags.
“I’ve been working to use my platform as an athlete and the unifying power of sport to scale environmental impact and inspire change,” says Jeremy Casebeer, AVP Sustainability Manager and Athlete. “I realized that athletes have a direct and trusted relationship with everyone in sports – fans, sponsors, leagues, teams, and venues. Sports also bring people together from every background and offer an opportunity to shift the way people think and act. As the AVP x WM Sustainability Plan Manager it’s been really fulfilling to work with both teams from the AVP and WM to understand the tournament’s impacts and work to run them more sustainably. The feedback from other athletes and fans has been very encouraging, they are very keen to support and get involved.”